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Ideas Reimagined.


We love good food. We love creative brands.

We’re multi-disciplinary creative agency focusing on innovation and strategy for food clients.

Brand/Works is a multi-faceted company that leads the hospitality industry with culture of best practice, creative and modern conceptualisations and innovation. Brand/Works aims to set benchmarks for retail food concepts, design and operations.

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Ideas Reimagined.


We love good food. We love creative brands.

We’re multi-disciplinary creative agency focusing on innovation and strategy for food clients.

Brand/Works is a multi-faceted company that leads the hospitality industry with culture of best practice, creative and modern conceptualisations and innovation. Brand/Works aims to set benchmarks for retail food concepts, design and operations.

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F&B Master Planning


Brand/Works strives to be at the forefront of design, interiors and concept development within the F&B industry in Australia.

Our retail outlets are not just about the food that’s served and are not formula driven. While we have developed a number of exciting brands, there is no cookie cutter approach to each business, as each has been tailored to suit the environment in order to maximise the customer’s experience.

Our key objective is to always ensure alignment of business concepts to the site or customer’s profile. A site-specific project is a key element in achieving successful and sustainable food and beverage solutions.

 

Concept & Vision


We create vibrant environments that exude the perfect ambience of comfort for our clients to relax, study or do business.

As we do not compromise on efficient service, it is our consistent aim to deliver a fast, convenient, nutritious and a great tasting experience for customers in a hurry. We thrive on exploring innovative ways for customer safety and delight .

Furthermore, increasingly health conscious consumers have created a greater demand for better choice and quality foods and meeting specialised dietary requirements.

 

Systems


Our approach to food retailing, profitability, asset growth and ROI lies in best practice and innovation.

Using a systems-based methodology and technology-based platforms to ensure quality-centric execution and service delivery, we remain results driven at every step of the delivery process.

 

 

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Projects


Our specialty services are master planning,
concept development, implementation and operations.
With over 20 years experience in food and beverage
retailing and branding, marketing and technology,
we execute these services with excellence.
It is our impetus that services rendered are
client focused and results driven.

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Projects


Our specialty services are master planning,
concept development, implementation and operations.
With over 20 years experience in food and beverage
retailing and branding, marketing and technology,
we execute these services with excellence.
It is our impetus that services rendered are
client focused and results driven.

How


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How


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About


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About


WHO

From humble beginnings as cafe operators, we’ve come to understand the everyday challenges of starting your own business.

Since then we’ve come a long way. We’re not just operators.  We’re not just designers. We’re not just strategists. Brand/Works focus on bringing ideas to life through innovation and our passion for design. Putting our clients at the core of what we do, we strive to create meaningful concepts that withstand trends and communicate a story.

WHAT

We provide end-to-end service to demystify the complexities of food projects and help you get to your goals sooner.  

WHY

Simple. We love good food. We love creative brands. These make up the core values that drive us everyday.

AWARDS & RECOGNITION


PRINCIPALS

Michael Tan

Michael Tan

Creative Director

Michael loves shoes & tracksuits. From Fila, Sergio Tacchini to Air Jordan, you could line them up from wall to wall.

Michael graduated with a bachelor of Commerce but didn’t unleash his creative potential until he landed his first role for J. Walter Thompson as a interactive designer. Driven by his passion in the creative arts, he self-taught himself to design. Fast-track six years later, Michael started Brand/Works, a channel for his creative freedom to do what he does best – to create enduring brands like the ones he loved.

 

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Eleena Tan

Business Development

Born into a family of restaurateur, Eleena spent her holidays working in the back kitchen prepping food for the hungry diners. This sparked her passion in food. She continued her food dream by developing University and Hospital food precincts by working for multinationals such as Nestle and Spotless Group.

Now Eleena likes to develop ideas for her own clients. She brings with her years of experience in hospitality operations, master planning and retail consulting to deliver innovative food concepts that are not only exciting for customers but are also commercially viable and sustainable.

 


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Contact us


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Contact us